EU ban on greenwashing ads takes effect: vague “eco” claims and offset-based “climate neutral” labels are out
New EU consumer rules against greenwashing in advertising are now in force across the bloc. From 27 September 2026, companies selling to consumers can no longer lean on fuzzy environmental slogans, homemade eco-badges, or carbon-offset stickers to look greener than they are. The measure is the Empowering Consumers for the Green Transition Directive (Directive (EU) 2024/825). It updates existing unfair-commercial-practice rules so shoppers get clearer information about what products actually […]